Wednesday, March 23, 2011

The logo that never made it to the show

This is the logo that I designed to identify the Anti-Corruption Commission of Bhutan. While it got shortlisted with many other entrants it never made its way to the finals. It's now a piece of junk occupying a good amount of space in my CPU. It's however a good part of my memory. 

Brief Explanation

Established against the backdrop of the Bhutanese color of yellow and orange is the sun- it signifies Gross National Happiness. It's about a radiant of happiness dispersing far and wide across the nation after all the evils of corruption is fought.

Firmly tagged inside the core of the logo is a bell- it signifies the nation's conscience that the ACC is affiliated with. It's about the sound of vigilance ringing loud and clear across the nation that corruption is bad for the country and that it will not be tolerated at any cost.

The color that is used to inscribe "Anti-Corruption Commission" is maroon.- It is about the symbolic nature of the Commission that indicates bravery, heroism, strength and fearlessness that the Commission is to be known and subscribing for. Maroon is also about the corporate color for ACC-something that is appropriate to be identified with.


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